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International Marketing / by P.K.Vasudeva

By: Vasudeva,P.K.
Material type: TextTextPublisher: New Delhi : Excel Books, 2004.Edition: 2nd ed.Description: xix,571 p. 24cm.ISBN: 8174463879; 8174463887.Subject(s): Management | Marketing Management | Marketing Management-InternationalDDC classification: 658.8
Contents:
Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Central Library General Stacks 658.848 V449 (Browse shelf(Opens below)) Available c10715
Books Books HCC Central Library General Stacks 658.848 V449 (Browse shelf(Opens below)) Available c10716
Books Books HCC Central Library General Stacks 658.848 V449 (Browse shelf(Opens below)) Available c10717
Books Books HCC Seminar Library General Stacks 658.8 VAI (Browse shelf(Opens below)) Available 7249
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658.8342 SCC Consumer behavior 658.848 V449 International Marketing 658.848 V449 International Marketing 658.848 V449 International Marketing 658.87 B169 Retail management 658.87 B169 Retail management 658.87 B169 Retail management

Includes Glossary, Bibliography and Index

Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing

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