Product Management in India / by Ramanuj Majumdar
By: Majumdar, Ramanuj.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India Private Limited, 2003.Edition: 2nd ed.Description: xvi, 347p. 24.5cm.ISBN: 812031252X.Subject(s): Management | Product ManagementDDC classification: 658.500954 | Item type | Current library | Call number | Status | Date due | Barcode |
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| 658.5 D285 International supply chain management | 658.500954 M289 Product Management in India | 658.500954 M289 Product Management in India | 658.500954 M289 Product Management in India | 658.500954 M289 Product Management in India | 658.500954 M289 Product Management in India | 658.500954 M289 Product Management in India |
Includes epilogue and index.
Pt I: The Macro Perspective Ch 1- The Indian Market: emerging panirama Ch 2- Assessing new Competition and Strategic Response Ch 3- Product Management- a preview Pt II: Product Management- The Conceptual Issues Ch 4- Branding Ch 5- Market Segmentation Ch 6- Positioning and Differentiation Strategies Ch 7- New Product Planning Ch 8- Distribution Channels: Structure and Strategy Ch 9- Advertising Planning Ch 10-Pricing Concepts and Strategies Ch 11-Sales Management Ch 12-Marketing Research Pt III: Product Market Analysis Ch13- Toilet Soaps Ch 14- Shampoos Ch 15- Cosmetics Ch 16- Wrist Watches Ch 17- Refrigerator Ch 18- Television Ch 19-Washing Machines Ch 20- Two Wheelers Ch 21- Passenger Cars Ch 22- Lubricants Ch 23- Paints Ch 24- Air-Conditioners Ch 25- Personal Computer Ch 26- Credit Cards Ch 27- New Challenges for Marketers in India
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