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Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type:
TextPublisher: New Delhi : Pearson education, 2006.Edition: 5th ed.Description: xvi,594p. 26cm.ISBN: 8177584502.Subject(s): Marketing | Marketing management | Services marketingDDC classification: 658.8 LOS
Contents:
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 2280-7 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 2284-7 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 2281-7 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 2283-7 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 2282-7 |
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| 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy |
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
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