Marketing / by Micheal R. Solomon and Elnora W. Stuart : Real people, real choices
By: Solomon, Micheal R.
Contributor(s): Stuart, Elnora W.
Material type: TextPublisher: Delhi : Pearson Education (Singapore) Pte.Ltd., 2003.Edition: 3rd ed.Description: 650p. 28c.m.ISBN: 8129709996.Subject(s): Marketking | Management | E-commerceDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
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Books | HCC Seminar Library General Stacks | 658.8 SOM (Browse shelf(Opens below)) | Available | 2095-7 | |
Books | HCC Seminar Library General Stacks | 658.8 SOM (Browse shelf(Opens below)) | Available | 2097-7 | |
Books | HCC Seminar Library General Stacks | 658.8 SOM (Browse shelf(Opens below)) | Available | 2096-7 | |
Books | HCC Seminar Library General Stacks | 658.8 SOM (Browse shelf(Opens below)) | Available | 2098-7 | |
Books | HCC Seminar Library General Stacks | 658.8 SOM (Browse shelf(Opens below)) | Available | 2094-7 |
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658.8 SOM Marketing Real people, real choices | 658.8 SOM Marketing Real people, real choices | 658.8 SOM Marketing Real people, real choices | 658.8 SOM Marketing Real people, real choices | 658.8 SOM Marketing Real people, real choices | 658.8 STF Fundamentals of Marketing | 658.8 TUE Electronic Commerce 2010 a managerial perspective |
Includes appendix, notes, glossary crerdits,and index.
virtual value: welcome to the world of marketing, Strategic planning: making choices in a wired world, Decision making in the nwe era of marketing: ethics and the marketing enviropnment, Think globally and act locally: marketing in a multin ational environment, Marketing information and research, Consumer behaviour and peer to peer e-commerce, Business to business markets and B2B e-commerce, Target marketing strategies and customer relationship management, creating the product, Managing the product, Marketing what isn't there: intangibles and services, Pricing the product, Pricing methods, Promotional strategy, interactive marketing, and database marketing, Public relations, sales promotion, and personal selling, Value chain management, Offline ertailing and B2C e-commerce
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