Marketing management / by Ranjan Saxena
By: Saxena, Ranjan.
Material type: TextPublisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Edition: 2nd ed.Description: xv,669p. 24cm.ISBN: 007047401X.Subject(s): MARKETING | MARKETING MANAGEMENTDDC classification: 658.8 SAMItem type | Current library | Call number | Status | Date due | Barcode |
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Books | HCC Central Library General Stacks | 658.8 S97 (Browse shelf(Opens below)) | Available | c10589 | |
Books | HCC Central Library General Stacks | 658.8 S97 (Browse shelf(Opens below)) | Available | c10590 | |
Books | HCC Seminar Library General Stacks | 658.8 SAM (Browse shelf(Opens below)) | Available | 1276-7 | |
Books | HCC Seminar Library General Stacks | 658.8 SAM (Browse shelf(Opens below)) | Available | 1274-7 |
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658.8 ROI An introduction to e-commerce | 658.8 ROI An introduction to e-commerce | 658.8 SAM Marketing management | 658.8 SAM Marketing management | 658.8 SAM Marketing management | 658.8 SCE E-commerce strategy, technology and implementation | 658.8 SCE E-commerce strategy, technology and implementation |
Includes index.
Market environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing
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