Fundamentals of Marketing / by William J. Stanton, Michael J.Etzel,and Bruce J. Walker
By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type: TextSeries: McGraw-Hill series in marketing.Publisher: New york : McGraw-Hill, INC., 1994.Edition: 10th ed.Description: xxviii,697p. 25c.m.ISBN: 9780071135618; 0071135618.Subject(s): Modern marketing | Marketing ManagementDDC classification: 658.8
Contents:
Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | HCC Central Library General Stacks | 658.8 S26 (Browse shelf(Opens below)) | Available | c8870 | |
Books | HCC Seminar Library General Stacks | 658.8 STF (Browse shelf(Opens below)) | Available | 3349-1 |
Browsing HCC Seminar Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.8 SOM Marketing Real people, real choices | 658.8 SOM Marketing Real people, real choices | 658.8 SOM Marketing Real people, real choices | 658.8 STF Fundamentals of Marketing | 658.8 TUE Electronic Commerce 2010 a managerial perspective | 658.8 TUE Electronic Commerce 2010 a managerial perspective | 658.8 TUE Electronic Commerce 2010 a managerial perspective |
Include bibliographical references and index
Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort
There are no comments on this title.