Fundamentals of Marketing / by William J. Stanton, Michael J.Etzel,and Bruce J. Walker
By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type:
TextSeries: McGraw-Hill series in marketing.Publisher: New york : McGraw-Hill, INC., 1994.Edition: 10th ed.Description: xxviii,697p. 25c.m.ISBN: 9780071135618; 0071135618.Subject(s): Modern marketing | Marketing ManagementDDC classification: 658.8
Contents:
Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort
| Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 S26 (Browse shelf(Opens below)) | Available | c8870 | |
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Books
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HCC Seminar Library General Stacks | 658.8 STF (Browse shelf(Opens below)) | Available | 3349-1 |
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| 658.8 R147G Service marketing Concepts, applications and cases | 658.8 R812 An introduction to e-commerce | 658.8 R812 An introduction to e-commerce | 658.8 S26 Fundamentals of Marketing | 658.8 S64 Rural marketing focus on agricultural inputs | 658.8 S64 Rural marketing focus on agricultural inputs | 658.8 S64 Rural marketing focus on agricultural inputs |
Include bibliographical references and index
Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort
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