Application exercises in Marketing : The Indian context / by S Ramesh Kumar

By: Kumar, S Ramesh.

Material type: Text

TextPublisher: New Delhi : Vikas Publishing House Pvt Ltd, 2000.Description: viii,165p. 22 cm.ISBN: 8125908986.Subject(s): Marketing--India | Marketing strategy | AdvertisingDDC classification: 658.800954

Contents:

Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10637
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10638
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10639
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10640
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10641
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10620
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10621
Books	HCC Central Library General Stacks	658.800954 K96 (Browse shelf(Opens below))	Available	c10622
Books	HCC Seminar Library General Stacks	658.800954 KOA (Browse shelf(Opens below))	Available	7156
Books	HCC Seminar Library General Stacks	658.800954 KOA (Browse shelf(Opens below))	Available	7157
Books	HCC Seminar Library General Stacks	658.800954 KOA (Browse shelf(Opens below))	Available	7158

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Includes bibliography and indexes

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