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Application exercises in Marketing : The Indian context / by S Ramesh Kumar
By: Kumar, S Ramesh.
Material type:
TextPublisher: New Delhi : Vikas Publishing House Pvt Ltd, 2000.Description: viii,165p. 22 cm.ISBN: 8125908986.Subject(s): Marketing--India | Marketing strategy | AdvertisingDDC classification: 658.800954
Contents:
Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10637 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10638 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10639 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10640 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10641 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10620 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10621 | |
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HCC Central Library General Stacks | 658.800954 K96 (Browse shelf(Opens below)) | Available | c10622 | |
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HCC Seminar Library General Stacks | 658.800954 KOA (Browse shelf(Opens below)) | Available | 7156 | |
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HCC Seminar Library General Stacks | 658.800954 KOA (Browse shelf(Opens below)) | Available | 7157 | |
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HCC Seminar Library General Stacks | 658.800954 KOA (Browse shelf(Opens below)) | Available | 7158 |
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| 658.8 VEM Marketing management and human resource management [CBCS Semester - II] | 658.800954 KOA Application exercises in Marketing The Indian context | 658.800954 KOA Application exercises in Marketing The Indian context | 658.800954 KOA Application exercises in Marketing The Indian context | 658.800954 NEM Marketing in India Cases and readings | 658.800954 NEM Marketing in India Cases and readings | 658.800954 NEM Marketing in India Cases and readings |
Includes bibliography and indexes
Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy
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