Managing Indian brands : Marketing concepts and strategies / by S Ramesh Kumar

By: Kumar, S Ramesh.

Material type: Text

TextPublisher: New Delhi : Vikas Publishing House Pvt Ltd, 2002.Edition: 2nd ed.Description: xii,356p. 24.5cm.ISBN: 8125913084.Subject(s): Marketing--India | Marketing strategyDDC classification: 658.827

Contents:

Changing marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	HCC Central Library General Stacks	658.827 K96 (Browse shelf(Opens below))	Available	c10626
Books	HCC Central Library General Stacks	658.827 K96 (Browse shelf(Opens below))	Available	c10627
Books	HCC Seminar Library General Stacks	658.827 KUM (Browse shelf(Opens below))	Available	7256
Books	HCC Seminar Library General Stacks	658.827 KUM (Browse shelf(Opens below))	Available	7255

Browsing HCC Seminar Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.81 STS Sales management Decisions, Strategies and cases	658.827 KES Strategic Brand Management Building, Measuring, and Managing Brand Equity	658.827 KES Strategic Brand Management Building, Measuring, and Managing Brand Equity	658.827 KUM Managing Indian brands Marketing concepts and strategies	658.827 KUM Managing Indian brands Marketing concepts and strategies	658.827 MOB Brand management The Indian context	658.827 MOB Brand management The Indian context	Next

Includes bibliography and indexes

There are no comments on this title.

to post a comment.