Managing Indian brands : Marketing concepts and strategies / by S Ramesh Kumar
By: Kumar, S Ramesh.
Material type:
TextPublisher: New Delhi : Vikas Publishing House Pvt Ltd, 2002.Edition: 2nd ed.Description: xii,356p. 24.5cm.ISBN: 8125913084.Subject(s): Marketing--India | Marketing strategyDDC classification: 658.827 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.827 K96 (Browse shelf(Opens below)) | Available | c10626 | |
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HCC Central Library General Stacks | 658.827 K96 (Browse shelf(Opens below)) | Available | c10627 | |
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HCC Seminar Library General Stacks | 658.827 KUM (Browse shelf(Opens below)) | Available | 7256 | |
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HCC Seminar Library General Stacks | 658.827 KUM (Browse shelf(Opens below)) | Available | 7255 |
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| 658.81 Sa19R Salesmanship and Sales Management | 658.81 Sa19R Salesmanship and Sales Management | 658.81 STS Sales management Decisions, Strategies and cases | 658.827 K96 Managing Indian brands Marketing concepts and strategies | 658.827 K96 Managing Indian brands Marketing concepts and strategies | 658.827 Moo789 Brand management The Indian context | 658.827 Moo789 Brand management The Indian context |
Includes bibliography and indexes
Changing marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy
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