Marketing Management / by Rajagopal : Text and cases

By: Rajagopal.

Material type: Text

TextPublisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2000.Description: xvii,303p. 24.5c.m.ISBN: 8125907734.Subject(s): Management | Marketing ManagementDDC classification: 658.8

Contents:

Conceptualisation, Marketing management process, Consumer behaviour, Marketing mix, Organisation, control and strategy building, Services marketing,Supply chain management and physical distribution, Sales management, retailing and wholesaling, Activity scheduling in marketing, Advertising management, Marketing research.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	HCC Central Library General Stacks	658.8 R137 (Browse shelf(Opens below))	Available	c10618
Books	HCC Central Library General Stacks	658.8 R137 (Browse shelf(Opens below))	Available	c10619
Books	HCC Seminar Library General Stacks	658.8 RAM (Browse shelf(Opens below))	Available	7231
Books	HCC Seminar Library General Stacks	658.8 RAM (Browse shelf(Opens below))	Available	7232

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Includes Indexes

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