Marketing Channels / by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary
By: Coughlan, Anne T.
Contributor(s): Anderson, Elin | Stern, Louis W | El-Ansary, Adel I.
Material type:
TextPublisher: Delhi : Dorling Kindersley (India) Pvt. Ltd., 2006.Edition: 7th ed.Description: xxii, 602p. 24 cm.ISBN: 813171263X; 8788131712634.Subject(s): Management | MarketingDDC classification: 658.87 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.87 Co831 (Browse shelf(Opens below)) | Available | c11776 | |
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Books
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HCC Central Library General Stacks | 658.87 Co831 (Browse shelf(Opens below)) | Available | c11777 |
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| 658.87 B169 Retail management | 658.87 BER Retail management a strategic approach | 658.87 BER Retail management a strategic approach | 658.87 Co831 Marketing Channels | 658.87 Co831 Marketing Channels | 658.87 D26 Taxmann's Mall Management with Case Studies | 658.87 D26 Taxmann's Mall Management with Case Studies |
Includes Index
Part 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management
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