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Brand management : The Indian context
By: Moorthi, Y.L.R.
Material type:
TextPublisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2003.Description: xi,171p. 24.5cm.ISBN: 8125914277.Subject(s): Marketing | Management | Brand management--IndiaDDC classification: 658.827
Contents:
Brand success, Brand equity, Brand extension, Brand personality, Brand repositioning,
| Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.827 Moo789 (Browse shelf(Opens below)) | Available | c10352 | |
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HCC Central Library General Stacks | 658.827 Moo789 (Browse shelf(Opens below)) | Available | c10353 | |
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HCC Central Library General Stacks | 658.827 Moo789 (Browse shelf(Opens below)) | Available | c10615 | |
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HCC Central Library General Stacks | 658.827 Moo789 (Browse shelf(Opens below)) | Available | c10616 | |
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HCC Central Library General Stacks | 658.827 Moo789 (Browse shelf(Opens below)) | Available | c10617 | |
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HCC Seminar Library General Stacks | 658.827 MOB (Browse shelf(Opens below)) | Available | 7153 | |
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HCC Seminar Library General Stacks | 658.827 MOB (Browse shelf(Opens below)) | Available | 7154 | |
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Books
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HCC Seminar Library General Stacks | 658.827 MOB (Browse shelf(Opens below)) | Available | 7155 |
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| 658.827 KUM Managing Indian brands Marketing concepts and strategies | 658.827 KUM Managing Indian brands Marketing concepts and strategies | 658.827 MOB Brand management The Indian context | 658.827 MOB Brand management The Indian context | 658.827 MOB Brand management The Indian context | 658.827 SEB Brand positioning strategies for competitive advantage | 658.8342 BAC Consumer Behaviour Text and Cases |
Includes index
Brand success, Brand equity, Brand extension, Brand personality, Brand repositioning,
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