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Services marketing : the Indian perspective / by Ravi Shanker

By: Shanker, Ravi.
Material type: TextTextPublisher: New Delhi : Excel Books, 2002.Description: xvi,656p. 24.5cm.ISBN: 9788174462671.Subject(s): Marketing | Services marketing | Services marketing--IndiaDDC classification: 658.91 SHS
Contents:
Services marketing:conceptual issues, Tourism and travel services, Transportation and logistic services, Financial services, Information technology and communication services, Media services marketing, health care services, Professional services, Education and extension services, public services.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c13207
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c13208
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c14341
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c14342
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c14343
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c14344
Books Books HCC Central Library General Stacks 658.91 Sh18 (Browse shelf(Opens below)) Available c14345
Books Books HCC Seminar Library General Stacks 658.91 SHS (Browse shelf(Opens below)) Available 5312-8
Books Books HCC Seminar Library General Stacks 658.91 SHS (Browse shelf(Opens below)) Available 5311-8
Books Books HCC Seminar Library General Stacks 658.91 SHS (Browse shelf(Opens below)) Available 5310-8
Books Books HCC Seminar Library General Stacks 658.91 SHS (Browse shelf(Opens below)) Available 5313-8
Books Books HCC Seminar Library General Stacks 658.91 SHS (Browse shelf(Opens below)) Available 5309-8

Services marketing:conceptual issues, Tourism and travel services, Transportation and logistic services, Financial services, Information technology and communication services, Media services marketing, health care services, Professional services, Education and extension services, public services.

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