Services marketing / by Govind Apte
By: Apte, Govind.
Material type:
TextPublisher: New Delhi : Oxford University press, 2004.Description: xi, 440p. 24 cm.ISBN: 9780195667585; 0195667581.Subject(s): MARKETING | MARKETING RESEARCH | CONSUMER BEHAVIOUR | SERVICES MANAGEMENTDDC classification: 658.81 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.81 Ap83 (Browse shelf(Opens below)) | Available | c14346 | ||
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HCC Central Library General Stacks | 658.91 APS (Browse shelf(Opens below)) | 2014 | Available | 15987 | |
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HCC Seminar Library General Stacks | 658.91 APS (Browse shelf(Opens below)) | Available | 6704-8 | ||
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HCC Seminar Library General Stacks | 658.91 APS (Browse shelf(Opens below)) | 2016 | Available | 8097-9 |
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| 658.872 Sc1 E-commerce strategy, technology and implementation | 658.872 Sc1 E-commerce strategy, technology and implementation | 658.872 Sc1 E-commerce strategy, technology and implementation | 658.91 APS Services marketing | 658.91 APS Services marketing | 658.91 Sh18 Services marketing the Indian perspective | 658.91 Sh18 Services marketing the Indian perspective |
Includes appendices.
Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.
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