Product management / by C Anandan
By: Anandan, C.
Material type:
TextPublisher: Chennai, : Vijay Nicole Imprints Private Limited , 2007.Description: xiv, 251p. 24cm.ISBN: 9788182091665; 8182091667.Subject(s): Management | Product management | Brand managementDDC classification: 658.56 ANP | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.56 An14 (Browse shelf(Opens below)) | Available | c12403 | |
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HCC Seminar Library General Stacks | 658.56 ANP (Browse shelf(Opens below)) | Available | 3359-7 |
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| 658.500954 MAP Product Management in India | 658.500954 MAP Product Management in India | 658.500954 MAP Product Management in India | 658.56 ANP Product management | 658.7 BHM Modern concept on materials management | 658.7 DOP Purchasing and materials Management Text and Cases | 658.8 ALS Supply Chain Management Concepts and Cases |
Includes index
Classification of new products, New products' success and failure, New product development process, Concept development and statistical tools used, Idea screening, Concept testing, Test marketing, Product launch and commercialization, Diffusion of innovation and adoption process, Product life cycle, Product mix, Brand naming strategies, Brand identity, Brand image, Brand personality, Brand positioning and repositioning, Brand loyalty, Brand equity, Line extension, Brand extension, Competitive strategies for local and multinational brands, Strategies against private labels, Portfolio models to analyze brands and business entities, Brand harvesting, Recent developments in brand management.
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