Services marketing / by Vasanti Venugopal and Raghu V.N.
By: Venugopal, Vasanti.
Contributor(s): V.N. Raghu.
Material type:
TextPublisher: Mumbai : Himalaya Publishing House, 2001.Description: 321p. 24cm.ISBN: 9789350515068.Subject(s): Marketing | Services marketing | Services marketing--IndiaDDC classification: 658.8 V569R | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.91 V569R (Browse shelf(Opens below)) | Available | c14336 | |
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Books
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HCC Central Library General Stacks | 658.91 V569R (Browse shelf(Opens below)) | Available | c14337 | |
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Books
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HCC Central Library General Stacks | 658.8 V569R (Browse shelf(Opens below)) | Available | c14338 | |
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Books
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HCC Central Library General Stacks | 658.8 V569R (Browse shelf(Opens below)) | Available | c14339 | |
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Books
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HCC Central Library General Stacks | 658.8 V569R (Browse shelf(Opens below)) | Available | c14340 |
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| 658.91 Sh18 Services marketing the Indian perspective | 658.91 Sh18 Services marketing the Indian perspective | 658.91 Sh18 Services marketing the Indian perspective | 658.91 V569R Services marketing | 658.91 V569R Services marketing | 658.91 ZES Services marketing Integrating customer focus across the firm | 658.91 ZES Services marketing Integrating customer focus across the firm |
Includes index, references
Services marketing, Classification of services, Services marketing management, Strategic planning, Managing demand and supply, Consumers in service industry, Service marketing mix, Service product, Pricing in services, Service promotion, Place in service, People in services, Service process, Physical evidence, Organising for service marketing, Marketing strategy in services, Managing service quality, Managing service competition, Globalisation of services, Marketing of services.
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