Taxmann's advertising planning & decision making / by Kavita Sharma
By: Sharma, Kavita.
Contributor(s): Stewart, Richard D.
Material type:
TextPublisher: New Delhi : Taxmann Publications (P.) Ltd., 2011.Description: xvii,373p. 24 cm.ISBN: 9788171949427.Subject(s): Management | Marketing communication | Advertising | MediaDDC classification: 659.111 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 659.111 Sh23 (Browse shelf(Opens below)) | Available | c13043 |
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| 659.1 Ch472 Advertising, Sales and Promotion Management | 659.1 W463 Advertising Principles and Practice | 659.1 W463 Advertising Principles and Practice | 659.111 Sh23 Taxmann's advertising planning & decision making | 701.17 G293 (The) first sphere a study in Kierkegaardian aesthetics | 704.947 G791 Near eastern mythology Mesopotamia, Syria, Palestine | 704.947 H594 Persian mythology |
Includes Index
Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,
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