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Marketing strategy : a decision-focused approach / by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche
By: Walker, Orville C.
Contributor(s): Mullins, John W | Boyd Jr., Harper W | Larreche, Jean-Claude.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education Private Limited, 2006.Edition: 5th ed.Description: 346p. 25cm.ISBN: 9780070611436; 0070611432.Subject(s): Marketing | ManagementDDC classification: 658.83 Wa151
Contents:
Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
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HCC Central Library General Stacks | 658.83 Wa151 (Browse shelf(Opens below)) | Available | c12404 |
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| 658.83 Sh23 Applied case studies in marketing | 658.83 Sh23 Applied case studies in marketing | 658.83 Sh23 Applied case studies in marketing | 658.83 Wa151 Marketing strategy a decision-focused approach | 658.8342 As71 Consumer behaviour and marketing action | 658.8342 Ba321K Consumer Behaviour Text and Cases | 658.8342 Ba321K Consumer Behaviour Text and Cases |
Includes index
Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
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