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Retail management / Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava.

By: Bajaj, Chetan.
Contributor(s): Tuli, Rajneesh | Srivastava, Nidhi V.
Material type: TextTextSeries: Publisher: Delhi ; Oxford : Oxford University Press, 2010.Edition: 2nd ed.Description: xix, 772 p. ill. 24 cm.ISBN: 9780198061151 (pbk.); 0198061153 (pbk.).Subject(s): MANAGEMENT | RETAIL TRADEDDC classification: 658.870954 BAR
Contents:
Retailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.
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Books Books HCC Central Library General Stacks 658.87 B169 (Browse shelf(Opens below)) Available c14311
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658.87 MAF Fundamentals of Retailing 658.87 MAF Fundamentals of Retailing 658.87 MAF Fundamentals of Retailing 658.870954 BAR Retail management 658.870954 BAR Retail management 658.870954 BAR Retail management 658.870954 BAR Retail management

Previous ed.: 2005.

Retailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.

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