Retail management / Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava.
By: Bajaj, Chetan.
Contributor(s): Tuli, Rajneesh | Srivastava, Nidhi V.
Material type:
TextSeries: Publisher: Delhi ; Oxford : Oxford University Press, 2010.Edition: 2nd ed.Description: xix, 772 p. ill. 24 cm.ISBN: 9780198061151 (pbk.); 0198061153 (pbk.).Subject(s): MANAGEMENT | RETAIL TRADEDDC classification: 658.870954 BAR | Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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| 658.848 V449 International Marketing | 658.848 V449 International Marketing | 658.848 V449 International Marketing | 658.87 B169 Retail management | 658.87 B169 Retail management | 658.87 B169 Retail management | 658.87 B169 Retail management |
Previous ed.: 2005.
Retailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.
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