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Fundamentals of marketing management and human resource management [CBCS Semester - II] / by Pranam Dhar, Monalisa Maity and Bidhan Baidya
By: Dhar, Pranam [Author].
Contributor(s): Maity, Monalisa [Author] | Baidya, Bidhan [Author].
Material type:
TextPublisher: Kolkata : International Publishing House, 2018.Description: xxii, 366p. ; 23.5 cm.ISBN: 9788182111417.Subject(s): Management -- Marketing management | Commerce | Human resource managementDDC classification: 658.8
Contents:
Introduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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HCC Seminar Library General Stacks | 658.8 DHF (Browse shelf(Opens below)) | Checked out | 03/10/2024 | 8385-9 |
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Includes bibliography and glossary.
Introduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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