Marketing management and human resource management [CBCS Semester - II] / by Padmalochan Gangopadhyay and Nimai Bagchi
By: Gangopadhyay, Padmalochan [Author].
Contributor(s): Bagchi, Nimai [Author].
Material type:
TextPublisher: Kolkata : Dey Book Concern, 2018.Description: [xvi], 230p. ; 24 cm.Subject(s): Management -- Marketing management | Commerce | Human resource managementDDC classification: 658.8
Contents:
Introduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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HCC Central Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Checked out | Bill No. : 262 Date : 18.03.2023 | 13/04/2023 | 18053 |
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HCC Central Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17695 | |
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HCC Central Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17696 | |
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HCC Central Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17697 | |
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HCC Central Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17698 | |
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HCC Central Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17699 | |
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HCC Seminar Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10123-9 | |
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HCC Seminar Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10124-9 | |
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HCC Seminar Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10125-9 | |
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HCC Seminar Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10126-9 | |
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HCC Seminar Library General Stacks | 658.8 GAM (Browse shelf(Opens below)) | 2020-21 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10127-9 |
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Introduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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