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41.
Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 BEA] (1).

42.
Marketing : A Managerial Introduction / by J.C.Gandhi

by Gandhi, J.C.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1991.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GAM] (1).

43.
Fundamentals of Retailing / by K. V. S. Madaan

by Madaan, K. V. S.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Education Pvt. Ltd, 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.87 ma26] (10), HCC Seminar Library [Call number: 658.87 MAF] (5).

44.
Consumer Behavior : Concepts and Application / by David L. Loudon and Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2002.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Lo926D] (5), HCC Seminar Library [Call number: 658.8342 LOC] (5).

45.
Marketing management / by Ranjan Saxena

by Saxena, Ranjan.

Edition: 2nd ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SAM] (2), HCC Central Library [Call number: 658.8 S97] (2).

46.
Marketing management / by Ranjan Saxena

by Saxena, Ranjan.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SAM] (1).

47.
International Economics : Text and Cases / by Justin Paul and Ramneek Kapoor

by Paul, Justin | Kapoor, Ramneek.

Material type: Text Text Publisher: New Del;hi : Tata McGraw Hill Education Private Limited, 2008.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Pa281K] (3).

48.
Basic marketing / by William D.Perreault, Jr. and E. Jerome McCarthy : A global managerial approach

by Perreault, William D.Jr | McCarthy, E. Jerome.

Edition: 14th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 PEB] (1).

49.
Services marketing : Integrating customer focus across the firm / by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 ZES] (4), HCC Central Library [Call number: 658.91 ZES] (5).

50.
Indian financial system / by M. Y. Khan

by Khan, M. Y.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2009.Availability: Items available for loan: HCC Central Library [Call number: 332.0954 KHI] (1).

51.
Financial institutions and markets : structure, growth and innovations / by L. M. Bhole

by Bhole, L. M.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2004.Availability: Items available for loan: HCC Central Library [Call number: 332.0954 B469] (1).

52.
Indian financial system and financial markets / by Siddharta Sankar Saha

by Saha, Siddharta Sankar.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill, 2013.Availability: Items available for loan: HCC Central Library [Call number: 332.0954 SAI] (4).

53.
Economics / by Paul A. Samuelson and William D. Nordhaus

by Samuelson, Paul A | Nordhaus, William D.

Edition: 19th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2010.Availability: Items available for loan: HCC Central Library [Call number: 330 SAE] (2).

54.
Readings in Economics / by Paul A. Samuelson

by Samuelson, Paul A.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1974.Availability: Items available for loan: HCC Central Library [Call number: 330.1 SAR] (1).

55.
Practical business mathematics and statistics / by Suranjan Saha

by Saha, Suranjan.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1995.Availability: Items available for loan: HCC Central Library [Call number: 510 Sa19] (1).

56.
Understanding psychology / by Robert S.Feldman,

by Feldman, Robert S.

Edition: 4th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1997.Availability: Items available for loan: HCC Seminar Library [Call number: 150 FEU] (1).

57.
Human development / by Diane E.Papila, Sally Wendkos Olds, Ruth Duskin Feldman and Dana Gross

by Papila, Diane E | Olds,Sally Wendkos | Feldman, Ruth Duskin | Gross, Dana.

Edition: 9th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 155 PAH] (2).

58.
Introduction to psychology / by Clifford T.Morgan, Richard A King,John R. Weisz and John Schopler

by Morgan, Clifford T | King, Richard A | Weisz,John R | Schopler, John.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1993.Availability: Items available for loan: HCC Seminar Library [Call number: 150 MOI] (4), HCC Central Library [Call number: 150 Mo821] (3).

59.
Managerial economics : Concepts and cases / by V L Mote, Samuel Paul, G S Gupta

by Mote, V L | Paul, Samuel | Gupta,G S.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1977.Availability: Items available for loan: HCC Central Library [Call number: 338.5024658 M856] (2).

60.
Personality development / by Elizabeth B.Hurlock

by Hurlock, Elizabeth B.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1976.Availability: Items available for loan: HCC Seminar Library [Call number: 155.2 HUP] (1).

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