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1.
Services marketing / by Govind Apte

by Apte, Govind.

Material type: Text Text Publisher: New Delhi : Oxford University press, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 APS] (8), HCC Central Library [Call number: 658.81 Ap83] (7).

2.
Managerial economics : Text, problems and cases / by R.L. Vershney and K.L. Maheshwari

by Varshney, R.L | Maheshwari, K.L.

Edition: 22nd enl ed.Material type: Text Text Publisher: New Delhi : Sultan Chand & sons , 2014.Availability: Items available for loan: HCC Central Library [Call number: 338.5024658 VAM] (1).

3.
Marketing Management / by Paritosh Sharma

by Sharma, Paritosh.

Material type: Text Text Publisher: New Delhi : Dhanpat Rai & Co (Pvt) Ltd, 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Sh23] (3).

4.
Applied case studies in marketing / by S. Shajahan

by Shajahan, S.

Material type: Text Text Publisher: Delhi : Primus Books, 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.83 Sh23] (3).

5.
Service marketing / by M.K. Rampal and S.L.Gupta : Concepts, applications and cases

by Rampal, M.K | Gupta, S.L.

Material type: Text Text Publisher: New Delhi : Galgotia Publishing Company, 2000.Availability: Items available for loan: HCC Central Library [Call number: 658.8 R147G] (5).

6.
Consumer behaviour and marketing action / by Henry Assael

by Assael, Henry.

Edition: 6th edMaterial type: Text Text Publisher: New Delhi : Cengage Learning, 1998.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 As71] (1).

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