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Entrepreneurship : new venture creation / by David H. Holt

By: Holt, David H.
Material type: TextTextPublisher: New Delhi : Prentice -Hall of India Private Limited, 1992.Description: xix, 553p. 24 cm.ISBN: 8120312813; 9788120312814.Subject(s): ECONOMICS | VENTURE CAPITAL | ENTREPRENEURSHIPDDC classification: 338.04
Contents:
Entrepreneurship and free enterprise Entrepreneurship and new venture opportunities Entrepreneurship and innovation Small business and corporate Entrepreneurship: contrasting enterprises A model for new ventures: feasibility planning Product and service concepts for new ventures The product concept and commercial opportunities Product protection: patents, trademarks and copyrights Services: the human side of enterprise Marketing and new venture development Marketing research for new ventures Marketing: function and strategies International markets: new venture opportunities Organizing and financing the new venture The entrepreneurial team and business formation Business acquisition and franchising Financial resources for new ventures Managing growth and transition
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books HCC Seminar Library General Stacks 338.04 HOE (Browse shelf(Opens below)) 1998 Available 6800-0
Books Books HCC Seminar Library General Stacks 338.04 HOE (Browse shelf(Opens below)) 1998 Available 3354-1

Includes appendix, glossary and index.

Entrepreneurship and free enterprise Entrepreneurship and new venture opportunities Entrepreneurship and innovation Small business and corporate Entrepreneurship: contrasting enterprises A model for new ventures: feasibility planning Product and service concepts for new ventures The product concept and commercial opportunities Product protection: patents, trademarks and copyrights Services: the human side of enterprise Marketing and new venture development Marketing research for new ventures Marketing: function and strategies International markets: new venture opportunities Organizing and financing the new venture The entrepreneurial team and business formation Business acquisition and franchising Financial resources for new ventures Managing growth and transition

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