Services marketing / by K. Rama Mohana Rao
By: Rao, K. Rama Mohana.
Material type:
TextPublisher: New Delhi : Dorling kindersley(India) Pvt. Ltd., 2011.Edition: 2nd ed.Description: xxxiv,546p. 24cm.ISBN: 9788131732250.Subject(s): Marketing | Services marketing | Services marketing--IndiaDDC classification: 658.91 RAS | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Seminar Library General Stacks | 658.91 RAS (Browse shelf(Opens below)) | Available | 6435-8 | |
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HCC Seminar Library General Stacks | 658.91 RAS (Browse shelf(Opens below)) | Available | 6432-8 | |
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HCC Seminar Library General Stacks | 658.91 RAS (Browse shelf(Opens below)) | Available | 6433-8 | |
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HCC Seminar Library General Stacks | 658.91 RAS (Browse shelf(Opens below)) | Available | 6434-8 | |
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HCC Seminar Library General Stacks | 658.91 RAS (Browse shelf(Opens below)) | Available | 6431-8 |
includes index
Introduction to services marketing, Marketing management: Core concepts, Consumer behaviour in services, Marketing information system and research, Services strategy, Market segmentation, Competition analysis and strategies, Service demand management, The service product, Service branding and positioning, Physical evidence, Pricing, Distribution, Internal marketing, External marketing, Interactive marketing, Service quality management, Service failure and recovery, International marketing of services, Consumer protection in services, Services marketing in India.
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