Brand positioning : strategies for competitive advantage / by Subroto Sengupta
By: Sengupta, Subroto.
Material type:
TextPublisher: New Delhi : McGraw Hill Education (India) Private Limited, 2005.Edition: 2nd ed.Description: xxi, 682p. 25.5 cm.ISBN: 9780070581593; 0070581592.Subject(s): MARKETING | MANAGEMENT | BRAND MANAGEMENT | BRAND EQUITYDDC classification: 658.827 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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HCC Seminar Library General Stacks | 658.827 SEB (Browse shelf(Opens below)) | 2015 | Available | 8098-9 |
Includes Epilogue, Credits and Indexes
The positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits
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