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1.
Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (1).

2.
Advertising and integrated brand promotion / by Thomas C. O'Guinn,Chris T.Allen and Richard J.Semenik

by O'Guinn, Thomas C | Allen,Chris T | Semenik, Richard J.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt.Ltd., 2003.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 OGA] (5).

3.
Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 6th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003.Availability: Items available for loan: HCC Central Library [Call number: 659.1 B41] (1).

4.
Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 BEA] (1).

5.
Advertising : Principles and Practice / by William Wells, Sandra Moriarty and John Burnett

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th edMaterial type: Text Text Publisher: Delhi : Dorling Kindersley (India) Pvt. Ltd., 2007.Availability: Items available for loan: HCC Central Library [Call number: 659.1 W463] (2).

6.
Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (8), HCC Central Library [Call number: 658.8 K848] (5).

7.
Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (4), HCC Central Library [Call number: 658.8 K848] (2).

8.
Marketing management / by Philip Kotler. : Analysis, planning, implementation and control

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 1998.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (3).

9.
Marketing management / by Philip Kotler and Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (1).

10.
Application exercises in Marketing : The Indian context / by S Ramesh Kumar

by Kumar, S Ramesh.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2000.Availability: Items available for loan: HCC Seminar Library [Call number: 658.800954 KOA] (3), HCC Central Library [Call number: 658.800954 K96] (8).

11.
Marketing salesmanship and advertising / by M.S.Ramaswami

by Ramaswami, M.S.

Material type: Text Text Publisher: New Delhi : Sterling Publishers Private Limited, 1991.Availability: Items available for loan: HCC Central Library [Call number: 658.802 R149] (1).

12.
Taxmann's advertising planning & decision making / by Kavita Sharma

by Sharma, Kavita | Stewart, Richard D.

Material type: Text Text Publisher: New Delhi : Taxmann Publications (P.) Ltd., 2011.Availability: Items available for loan: HCC Central Library [Call number: 659.111 Sh23] (1).

13.
Corporate ethics,Governance, and social responsibility / edited by A.C Fernando

by Fernando, A.C [ed].

Material type: Text Text Publisher: New Delhi : Pearson Power, 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.42 FEC] (1).

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