Taxmann's advertising planning & decision making / by Kavita Sharma
By: Sharma, Kavita.
Contributor(s): Stewart, Richard D.
Material type:
TextPublisher: New Delhi : Taxmann Publications (P.) Ltd., 2011.Description: xvii,373p. 24 cm.ISBN: 9788171949427.Subject(s): Management | Marketing communication | Advertising | MediaDDC classification: 659.111 | Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
HCC Central Library General Stacks | 659.111 Sh23 (Browse shelf(Opens below)) | Available | c13043 |
Includes Index
Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,
There are no comments on this title.