Selling and sales management / by David Jobber and Geoff Lancaster
By: Jobber, David.
Contributor(s): Lancaster, Geoff.
Material type:
TextPublisher: Delhi : Dorling Kindersley India Pvt. Ltd., 2009.Edition: 7th ed.Description: xxi,526p. 24.5cm.ISBN: 9788131725863.Subject(s): Manegement | Sales managementDDC classification: 658.81 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.81 J576L (Browse shelf(Opens below)) | Available | c12730 | |
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Books
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HCC Central Library General Stacks | 658.81 J576L (Browse shelf(Opens below)) | Available | c12731 | |
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HCC Seminar Library General Stacks | 658.81 JOS (Browse shelf(Opens below)) | Available | 3494-7 | |
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Books
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HCC Seminar Library General Stacks | 658.81 JOS (Browse shelf(Opens below)) | Available | 3493-7 |
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| 658.81 G959 Sales and distribution management | 658.81 G959 Sales and distribution management | 658.81 J576L Selling and sales management | 658.81 J576L Selling and sales management | 658.81 K959 Sales Management | 658.81 K959 Sales Management | 658.81 K959 Sales Management |
Includes index
Pt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control.
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