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Marketing management and human resource management [CBCS Semester - II] / by Harsh V. Verma ... [et al.]
By: Verma, Harsh V [Author].
Contributor(s): Duggal, Ekta [Author] | Sarkar, Juthika [Author] | Halder, Uday Kumar [Author].
Material type:
TextPublisher: New Delhi : Oxford University Press, 2019.Edition: 2nd ed.Description: xx, 230p. ; 24 cm.ISBN: 0199494711; 9780199494712.Subject(s): Management -- General management -- Marketing management | CommerceDDC classification: 658.8
Contents:
Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16437 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16438 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16439 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16440 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16441 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16442 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16443 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16444 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16445 | |
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HCC Central Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 16446 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8725-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8726-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8727-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8728-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8729-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8730-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8731-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8732-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8733-9 | |
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HCC Seminar Library General Stacks | 658.8 VEM (Browse shelf(Opens below)) | Available | 8734-9 |
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Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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