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21.
Advertising and sales promotion / by S.H.H.Kazmi and Satish K.Batra

by Kazmi, S.H.H | Batra,Satish K.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 KAA] (4).

22.
Advertising and sales promotion / by S.H.H.Kazmi and Satish K.Batra

by Kazmi, S.H.H | Batra,Satish K.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2008.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 KAA] (1).

23.
International Marketing / by P.K.Vasudeva

by Vasudeva,P.K.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 VAI] (1), HCC Central Library [Call number: 658.848 V449] (3).

24.
International marketing / by P.K.Vasudeva

by Vasudeva,P.K.

Edition: 4th edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2012.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 VAI] (2).

25.
Marketing Management : text and cases / by S.H.H.Kazmi

by Kazmi,S.H.H.

Material type: Text Text Publisher: New Delhi : Excel Books, 2012.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KAM] (1).

26.
International Marketing / by Philip R. Cateora and John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: 11th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 CAI] (3).

27.
International Marketing / by Philip R. Cateora and John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: 12th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 CAI] (5).

28.
Supply Chain Management : Strategy, Planning, and Operation / by Sunil Chopra and Peter Meindl

by Chopra, Sunil | Meindl, Peter.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi: : Prentice-Hall of India Private Limited, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 CHS] (5).

29.
Fundamentals of Marketing Management / by Biswanath Ghosh

by Ghosh, Biswanath.

Material type: Text Text Publisher: Calcutta : Books And Allied (P) Ltd, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GHF] (7), HCC Central Library [Call number: 658.8 Gh343] (5).

30.
Taxmann's Mall Management : with Case Studies / by Abhijit Das

by Das, Abhijit.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Taxmann Allied Services (P) Ltd., .Availability: Items available for loan: HCC Seminar Library [Call number: 658.87 DAT] (3), HCC Central Library [Call number: 658.87 D26] (11).

31.
Marketing Management / by Michael R. Czinkota and Masaaki Kotabe

by Czinkota, Michael R | Kotabe, Masaaki.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 CZM] (3), HCC Central Library [Call number: 658.8 C998K] (4).

32.
Marketing Strategy / by O.C.Ferrell, Michael D. Hartline and George H. Lucas

by Ferrell, O.C | Hartline, Michael D | Lucas, George H.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 FEM] (2), HCC Central Library [Call number: 658.8 F413] (2).

33.
Marketing : essential principles, new realities / by Jonathan Groucutt, Peter Leadley and Patrick Forsyth

by Groucutt, Jonathan | Leadley,Peter | Forsyth, Patrick.

Material type: Text Text Publisher: New Delhi : Kogan Page India Private Limited, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GRM] (2).

34.
Rural Marketing: Environment, Problems and Strategies / by T.P. Gopalaswamy

by Gopalaswamy, T.P.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GOR] (9).

35.
Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 6th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003.Availability: Items available for loan: HCC Central Library [Call number: 659.1 B41] (1).

36.
Advertising, Sales and Promotion Management / by S.A. Chunawalla

by Chunawalla, S.A.

Edition: 2nd rev edMaterial type: Text Text Publisher: Mumbai : Himalaya Publishing House, 2006.Availability: Items available for loan: HCC Central Library [Call number: 659.1 Ch472] (5).

37.
Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 BEA] (1).

38.
Marketing Research : tools and techniques / by Nigel Bradley

by Bradley, Nigel.

Edition: 2nd edMaterial type: Text Text Publisher: Oxford : Oxford University Press, 2010.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 BRM] (1), HCC Central Library [Call number: 658.8 Br728] (5).

39.
Marketing : A Managerial Introduction / by J.C.Gandhi

by Gandhi, J.C.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1991.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GAM] (1).

40.
Global Marketing Management / by Warren J. Keegan

by Keegan, Warren J.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KEG] (7).

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