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61.
Consumer Behavior : Concepts and Application / by David L. Loudon and Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2002.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Lo926D] (5), HCC Seminar Library [Call number: 658.8342 LOC] (5).

62.
Rural marketing : focus on agricultural inputs / bySukhpal Singh

by Singh, Sukhpal.

Material type: Text Text Publisher: New Delhi : Vikash Publishing House Private Limited, c 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SIR] (5), HCC Central Library [Call number: 658.8 S64] (5).

63.
Marketing management / by Ranjan Saxena

by Saxena, Ranjan.

Edition: 2nd ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SAM] (2), HCC Central Library [Call number: 658.8 S97] (2).

64.
Marketing management / by Ranjan Saxena

by Saxena, Ranjan.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SAM] (1).

65.
Marketing management / by V.S. Ramaswamy and S Namakumari

by Ramaswamy, V.S | Namakumari, S.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Macmillan Publishers Indian Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (5).

66.
Marketing in India : Cases and readings / by S Neelamegham

by Neelamegham,S.

Edition: 3rd rev.edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2000.Availability: Items available for loan: HCC Seminar Library [Call number: 658.800954 NEM] (5), HCC Central Library [Call number: 658.800954 Neel292] (6).

67.
Fundamentals of Marketing / by William J. Stanton, Michael J.Etzel,and Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10th edMaterial type: Text Text Publisher: New york : McGraw-Hill, INC., 1994.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 STF] (1), HCC Central Library [Call number: 658.8 S26] (1).

68.
Application exercises in Marketing : The Indian context / by S Ramesh Kumar

by Kumar, S Ramesh.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2000.Availability: Items available for loan: HCC Seminar Library [Call number: 658.800954 KOA] (3), HCC Central Library [Call number: 658.800954 K96] (8).

69.
Managing Indian brands : Marketing concepts and strategies / by S Ramesh Kumar

by Kumar, S Ramesh.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 KUM] (2), HCC Central Library [Call number: 658.827 K96] (2).

70.
Marketing Management / by Rajagopal : Text and cases

by Rajagopal.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2000.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (2), HCC Central Library [Call number: 658.8 R137] (2).

71.
Marketing Channels / by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary

by Coughlan, Anne T | Anderson, Elin | Stern, Louis W | El-Ansary, Adel I.

Edition: 7th edMaterial type: Text Text Publisher: Delhi : Dorling Kindersley (India) Pvt. Ltd., 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.87 Co831] (2).

72.
Marketing management / by Philip Kotler : Analysis, planning, implementation and control

by Kotler, Philip.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 1991.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (1), HCC Central Library [Call number: 658.8 K849] (4).

73.
Principles of marketing / by Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Pearson Education, Inc., 2008.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOP] (1).

74.
Principles of marketing / by Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Pearson Education, Inc., 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOP] (3).

75.
International Marketing / by Sak Onkvisit and John J. Shaw

by Onkvisit, Sak | Shaw John J.

Edition: 5th edMaterial type: Text Text Publisher: New york : Routledge, 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 ONI] (2).

76.
Marketing nuggets : Conceptual dimensions in marketing / by S Ramesh Kumar

by Kumar, S Ramesh.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 1998.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KUM] (3), HCC Central Library [Call number: 658.8 K96] (3).

77.
Modern marketing / by R.S.N.Pillai and Bagavathi : Principles and practices

by Pillai, R.S.N | Bagavathi.

Edition: 3rd rev enl ed.Material type: Text Text Publisher: New Delhi : S. Chand & Company Ltd, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 PIM] (3), HCC Central Library [Call number: 658.8 P644B] (2).

78.
Consumer Behaviour : Text and Cases / by Satish K Batra and S.H.H. Kazmi

by Batra, Satish K | Kazmi, S.H.H.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2008.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Ba321K] (5), HCC Seminar Library [Call number: 658.8342 BAC] (7).

79.
Modern concept on materials management / by S.C. Bhattacharya

by Bhattacharya, S.C.

Edition: 2nd rev enl. ed.Material type: Text Text Publisher: Kolkata : Jharna Bhattacharya, 1998.Availability: Items available for loan: HCC Seminar Library [Call number: 658.7 BHM] (1).

80.
Principles of Marketing and E-Commerce / by Ishita Lahiri and Sujit Kumar Ghosh

by Lahiri, Ishita | Ghosh, Sujit Kumar.

Material type: Text Text Publisher: Noida : Dorling Kindersley (India) Pvt. Ltd., 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.8 L139G] (1).

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