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Services marketing : Integrating customer focus across the firm / by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education Private Limited, 2011.Edition: 5th ed.Description: xxvii,763p. 24cm.ISBN: 9780070700994; 0070700990.Subject(s): Marketing | Services marketingDDC classification: 658.91 ZES
Contents:
Foundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line. Case studies.
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HCC Central Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | c14331 | |
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HCC Central Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | c14332 | |
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HCC Central Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | c14333 | |
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HCC Central Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | c14334 | |
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HCC Central Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | c14335 | |
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Books
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HCC Seminar Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | 5291-8 | |
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HCC Seminar Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | 5293-8 | |
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Books
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HCC Seminar Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | 5290-8 | |
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Books
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HCC Seminar Library General Stacks | 658.91 ZES (Browse shelf(Opens below)) | Available | 5289-8 |
Includes index
Foundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line. Case studies.
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