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1.
Principles of marketing : module I / by Sushil Mukherjee and Kallol Saha.

by Mukherjee, Sushil | Saha, Kallol.

Material type: Text Text Publisher: Kolkata : B.B. Kundu Grandsons, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 MUP] (7), HCC Central Library [Call number: 658.8 M896] (2).

2.
Principles of marketing and e-commerce / by D.L.Datta.

by Datta, D.L [Author].

Edition: 3rd ed.Material type: Text Text Publisher: Kolkata : Tee Dee Publications (P) Ltd., 2014.Availability: Items available for loan: HCC Central Library [Call number: 658.8 D26] (4), HCC Seminar Library [Call number: 658.8 DAP] (5).

3.
Rural marketing : concepts and practices / by Balram Dogra and Karminder Ghuman.

by Dogra, Balram | Ghuman, Karminder.

Material type: Text Text Publisher: New Delhi : McGraw Hill Education (India) Private Limited, c 2008.Availability: Items available for loan: HCC Central Library [Call number: 658.8 D679] (5), HCC Seminar Library [Call number: 658.8 DOR] (2).

4.
Marketing Management: a South Asian Perspective / / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14 th ed.Material type: Text Text Publisher: Noida : : Dorling Kindersley, , 2013.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (10), HCC Central Library [Call number: 658.8 Ko848] (10).

5.
কারবার ব্যবস্থাপনার পরিচয়[Karbar byabosthaponar porichoy] / নরেশচন্দ্র রায়চৌধুরী [by Naresh Roychoudhury]

by রায়চৌধুরী, নরেশচন্দ্র [Roychoudhury, Naresh].

Material type: Text Text Publisher: কলকাতা [Kolkata] : মডার্ণ বুক এজেন্সি প্রাইভেট লিমিটেড[Moderrn Book Agency Private Limited], ১৯৯২ [1992].Availability: Items available for loan: HCC Seminar Library [Call number: 658 RAK] (2).

6.
কারবার সংগঠন ও ব্যবস্থাপনার ভূমিকা[Karbar sangathan o byabosthaponar bhumika] / নরেশচন্দ্র রায়চৌধুরী [by Naresh Roychoudhury]

by রায়চৌধুরী, নরেশচন্দ্র [Roychoudhury, Naresh].

Edition: নবম সংস্করণ [9th ed.]Material type: Text Text Publisher: কলকাতা [Kolkata] : মডার্ণ বুক এজেন্সি প্রাইভেট লিমিটেড[Moderrn Book Agency Private Limited], ১৯৮৯ [1989].Availability: Items available for loan: HCC Seminar Library [Call number: 658 RAK] (1).

7.
International Marketing / by P.K.Vasudeva

by Vasudeva,P.K.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 VAI] (1), HCC Central Library [Call number: 658.848 V449] (3).

8.
International marketing / by P.K.Vasudeva

by Vasudeva,P.K.

Edition: 4th edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2012.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 VAI] (2).

9.
Marketing Management : text and cases / by S.H.H.Kazmi

by Kazmi,S.H.H.

Material type: Text Text Publisher: New Delhi : Excel Books, 2012.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KAM] (1).

10.
Fundamentals of Marketing Management / by Biswanath Ghosh

by Ghosh, Biswanath.

Material type: Text Text Publisher: Calcutta : Books And Allied (P) Ltd, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GHF] (7), HCC Central Library [Call number: 658.8 Gh343] (5).

11.
Taxmann's Mall Management : with Case Studies / by Abhijit Das

by Das, Abhijit.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Taxmann Allied Services (P) Ltd., .Availability: Items available for loan: HCC Seminar Library [Call number: 658.87 DAT] (3), HCC Central Library [Call number: 658.87 D26] (11).

12.
Marketing Management / by Michael R. Czinkota and Masaaki Kotabe

by Czinkota, Michael R | Kotabe, Masaaki.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 CZM] (3), HCC Central Library [Call number: 658.8 C998K] (4).

13.
Marketing Strategy / by O.C.Ferrell, Michael D. Hartline and George H. Lucas

by Ferrell, O.C | Hartline, Michael D | Lucas, George H.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 FEM] (2), HCC Central Library [Call number: 658.8 F413] (2).

14.
Marketing : essential principles, new realities / by Jonathan Groucutt, Peter Leadley and Patrick Forsyth

by Groucutt, Jonathan | Leadley,Peter | Forsyth, Patrick.

Material type: Text Text Publisher: New Delhi : Kogan Page India Private Limited, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 GRM] (2).

15.
Marketing Management / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha : a South Asian Perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13 th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (9).

16.
Marketing Management / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha : a South Asian Perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (5).

17.
Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

18.
International Marketing / by P.K.Vasudeva

by Vasudeva,P.K.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 VAI] (1).

19.
Rural marketing : focus on agricultural inputs / bySukhpal Singh

by Singh, Sukhpal.

Material type: Text Text Publisher: New Delhi : Vikash Publishing House Private Limited, c 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SIR] (5), HCC Central Library [Call number: 658.8 S64] (5).

20.
Marketing management / by Ranjan Saxena

by Saxena, Ranjan.

Edition: 2nd ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SAM] (2), HCC Central Library [Call number: 658.8 S97] (2).

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