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101.
Global marketing / by Svend Hollensen and Madhumita Banerjee

by Hollensen, Svend | Banerjee, Madhumita.

Edition: 4th edMaterial type: Text Text Publisher: Noida : Dorling Kinderslley (India) Pvt. Ltd, 2010.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 HOG] (1).

102.
International marketing / by Rakesh Mohan Joshi

by Joshi, Rakesh Mohan.

Material type: Text Text Publisher: New Delhi : Oxford University Press, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 JOI] (1).

103.
Services marketing / by P.K. Gupta

by Gupta, P.K.

Edition: 6th rev and enl edMaterial type: Text Text Publisher: Pune : Everest Publishing House, 2007.Availability: Items available for loan: HCC Central Library [Call number: 658.8 G959] (1).

104.
Marketing Management / by Paritosh Sharma

by Sharma, Paritosh.

Material type: Text Text Publisher: New Delhi : Dhanpat Rai & Co (Pvt) Ltd, 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Sh23] (3).

105.
Applied case studies in marketing / by S. Shajahan

by Shajahan, S.

Material type: Text Text Publisher: Delhi : Primus Books, 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.83 Sh23] (3).

106.
Service marketing / by M.K. Rampal and S.L.Gupta : Concepts, applications and cases

by Rampal, M.K | Gupta, S.L.

Material type: Text Text Publisher: New Delhi : Galgotia Publishing Company, 2000.Availability: Items available for loan: HCC Central Library [Call number: 658.8 R147G] (5).

107.
Services marketing / by Vasanti Venugopal and Raghu V.N.

by Venugopal, Vasanti | V.N. Raghu.

Material type: Text Text Publisher: Mumbai : Himalaya Publishing House, 2001.Availability: Items available for loan: HCC Central Library [Call number: 658.91 V569R] (5).

108.
Marketing salesmanship and advertising / by M.S.Ramaswami

by Ramaswami, M.S.

Material type: Text Text Publisher: New Delhi : Sterling Publishers Private Limited, 1991.Availability: Items available for loan: HCC Central Library [Call number: 658.802 R149] (1).

109.
Marketing Research V-1 / by M.L.Mishra,

by Mishra, M.L.

Material type: Text Text Publisher: Jaipur : Printwell, 1991.Availability: Items available for loan: HCC Central Library [Call number: 658.802 M687 V-1] (2).

110.
Consumer behaviour and marketing action / by Henry Assael

by Assael, Henry.

Edition: 6th edMaterial type: Text Text Publisher: New Delhi : Cengage Learning, 1998.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 As71] (1).

111.
(The) interface of marketing and srategy / edited by George Day, Barton Weitz and Robin Wensley

by Day, George(ed) | Weitz, Barton [Editor] | Wensley, Robin [Editor].

Material type: Text Text Publisher: London : JAI Press Inc., 1990.Availability: Items available for loan: HCC Central Library [Call number: 658.802 D331] (1).

112.
Marketing / byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit : Concepts and cases

by Etzel, Michael J | Stanton, William J | Walker, Bruce J | Pandit, Ajay.

Edition: 13th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Et99] (4).

113.
International supply chain management / by Pierre A. David and Richard D. Stewart

by David, Pierre A | Stewart, Richard D.

Material type: Text Text Publisher: New Delhi : Cengage Learning India Private Limited, 2007.Availability: Items available for loan: HCC Central Library [Call number: 658.5 D285] (1).

114.
Taxmann's advertising planning & decision making / by Kavita Sharma

by Sharma, Kavita | Stewart, Richard D.

Material type: Text Text Publisher: New Delhi : Taxmann Publications (P.) Ltd., 2011.Availability: Items available for loan: HCC Central Library [Call number: 659.111 Sh23] (1).

115.
Basic marketing / by William D.Perreault, Jr. and E. Jerome McCarthy : A global managerial approach

by Perreault, William D.Jr | McCarthy, E. Jerome.

Edition: 15th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Pjr426M] (3).

116.
Principles of marketing / by Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr.

by McDaniel, Carl | Lamb, Charles W | Hair,Jr. Joseph F.

Material type: Text Text Publisher: New Delhi : Cengage Learning, 2008.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Mc459] (1).

117.
Principles of marketing / by Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 10 th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2003.Availability: Items available for loan: HCC Central Library [Call number: 658.8 K848A] (2).

118.
Principles of marketing / by David L.Kurtz, and Louis E. Boone

by Kurtz, David L | Boone, Louis E.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Cengage Learning India Private Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Ku967B] (1).

119.
Marketing Management / by Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan : An Asian perspective

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 1996.Availability: Items available for loan: HCC Central Library [Call number: 658.8 K848] (1).

120.
Marketing strategy : a decision-focused approach / by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche

by Walker, Orville C | Mullins, John W | Boyd Jr., Harper W | Larreche, Jean-Claude.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.83 Wa151] (1).

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