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21.
Marketing management / by Ranjan Saxena

by Saxena, Ranjan.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 SAM] (1).

22.
Marketing management / by V.S. Ramaswamy and S Namakumari

by Ramaswamy, V.S | Namakumari, S.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Macmillan Publishers Indian Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (5).

23.
Fundamentals of Marketing / by William J. Stanton, Michael J.Etzel,and Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10th edMaterial type: Text Text Publisher: New york : McGraw-Hill, INC., 1994.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 STF] (1), HCC Central Library [Call number: 658.8 S26] (1).

24.
Marketing Management / by Rajagopal : Text and cases

by Rajagopal.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2000.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (2), HCC Central Library [Call number: 658.8 R137] (2).

25.
Principles of marketing / by Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Pearson Education, Inc., 2008.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOP] (1).

26.
Principles of marketing / by Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Pearson Education, Inc., 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOP] (3).

27.
International Marketing / by Sak Onkvisit and John J. Shaw

by Onkvisit, Sak | Shaw John J.

Edition: 5th edMaterial type: Text Text Publisher: New york : Routledge, 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 ONI] (2).

28.
Modern concept on materials management / by S.C. Bhattacharya

by Bhattacharya, S.C.

Edition: 2nd rev enl. ed.Material type: Text Text Publisher: Kolkata : Jharna Bhattacharya, 1998.Availability: Items available for loan: HCC Seminar Library [Call number: 658.7 BHM] (1).

29.
Basic marketing / by William D.Perreault, Jr. and E. Jerome McCarthy : A global managerial approach

by Perreault, William D.Jr | McCarthy, E. Jerome.

Edition: 14th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 PEB] (1).

30.
Brand management : The Indian context

by Moorthi, Y.L.R.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2003.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 MOB] (3), HCC Central Library [Call number: 658.827 Moo789] (5).

31.
International Marketing / by Sak Onkvisit and John J. Shaw : Analysis and Strategy

by Onkvisit, Sak | Shaw John J.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2000.Availability: Items available for loan: HCC Central Library [Call number: 658.8 On4Sh] (2).

32.
Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

33.
Marketing Management / by Paritosh Sharma

by Sharma, Paritosh.

Material type: Text Text Publisher: New Delhi : Dhanpat Rai & Co (Pvt) Ltd, 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Sh23] (3).

34.
(The) interface of marketing and srategy / edited by George Day, Barton Weitz and Robin Wensley

by Day, George(ed) | Weitz, Barton [Editor] | Wensley, Robin [Editor].

Material type: Text Text Publisher: London : JAI Press Inc., 1990.Availability: Items available for loan: HCC Central Library [Call number: 658.802 D331] (1).

35.
Marketing / byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit : Concepts and cases

by Etzel, Michael J | Stanton, William J | Walker, Bruce J | Pandit, Ajay.

Edition: 13th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Et99] (4).

36.
Basic marketing / by William D.Perreault, Jr. and E. Jerome McCarthy : A global managerial approach

by Perreault, William D.Jr | McCarthy, E. Jerome.

Edition: 15th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Pjr426M] (3).

37.
Principles of marketing / by Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr.

by McDaniel, Carl | Lamb, Charles W | Hair,Jr. Joseph F.

Material type: Text Text Publisher: New Delhi : Cengage Learning, 2008.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Mc459] (1).

38.
Principles of marketing / by Philip Kotler and Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 10 th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2003.Availability: Items available for loan: HCC Central Library [Call number: 658.8 K848A] (2).

39.
Principles of marketing / by David L.Kurtz, and Louis E. Boone

by Kurtz, David L | Boone, Louis E.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Cengage Learning India Private Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Ku967B] (1).

40.
Marketing Management / by Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan : An Asian perspective

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 1996.Availability: Items available for loan: HCC Central Library [Call number: 658.8 K848] (1).

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